: Blogging is an integral part of any social media strategy. A blog becomes your own corner of the social web by helping you contribute original content and add fresh updates to your social media platforms.
The course offers an introduction to the technology behind blogging and explores the different blogging platforms available. The course demonstrates types of blogs and blogging styles, as well as appropriate writing tones for specific audiences.
This course also explores how to create good web content for a blog, how people read online content, and how to make blog content easier to read and more likely to get noticed.Instructor Description
: Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide.
Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, nonlinear dynamics, and psychology. Deltina presently serves as the Board Chair of the Independent Book Publishers Association.
This course does not require any additional purchases of supplementary materials.