: Many companies reward their best customers with special deals. This course discusses the value of customer loyalty programs.
: This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.
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Lesson 1
Define loyalty programs.
Describe the 80/20 rule.
Summarize frequent shopper programs.
Explain ways to generate loyalty.
List benefits of web-based loyalty programs.
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